Blog
Field notes
What's working in search right now, written by the specialists who do this every day.
- Strategy
Ranking a site you built with AI: a 30-day plan
The exact order to fix things when your no-code or AI-built site has zero traffic.
- Backlinks
Competitor link gaps are still the fastest win
How we use a billions-strong link index to find links you can actually get.
- Content
AI drafts are fine. Unreviewed AI drafts are not.
Why a human review step is the difference between content that ranks and content that's ignored.
- Technical
The five technical issues we find on almost every new site
Indexing, canonicals, speed, structure, and the one nobody checks.